Hi I’m Bruce McLeod
I help you get better at the hard parts of your work.
Not just the technical parts. The situations where the answer isn't clear and you can't win alone. Those moments teach you everything. That's where judgement gets built, and judgement is what AI can't replace.
I’ve spent 30+ years delivering customer value through technology at Amazon Web Services, ThoughtWorks, NBNCo, Macquarie, Publicis Sapient and Datacom.
My customers have included the largest Australian banks, Retailers, Insurers and Microsoft.
Now I’m sharing that knowledge to coach aspiring professionals to grow their impact and become influential, trusted, and successful in the companies they work for.
Let’s get better at the hard parts. Together.
You've probably met these already.
The brief is incomplete. Nobody can tell you what good looks like, and you're expected to deliver it anyway.
People keep checking your work. It's technically fine. They check it, chase it or second-guess it anyway.
The problem isn't in your patch. You can't fix it from your own desk, and nobody owns the gap.
You have to make the call. The data doesn't make it for you, and waiting isn't neutral.
Why this matters now.
The part of the job nobody trains you for.
AI is getting good at work that has a clear answer. It is much less useful where the brief is vague, the standard is unspoken and the people involved want different things. That's the part of the job nobody trains you for, and it's the part that gets noticed.
These articles are about that part. They're written from the inside: real situations, what was actually going on underneath, and what I'd do differently.