disclosurepolicy.org is a website that encourages bloggers to disclose to readers about any financial gain that they receive which may influence the content of their blogging. This typically includes things like blogging about products or services provided by their employer, or anyone who provides gifts, sponsorship etc. to the blogger.

It’s all about transparency to let your readers know that the information they are receiving may be biased towards your employers or sponsors.

I will be adding a disclosure policy to my blog and I lay down the challenge to all other moth bloggers (especially those with sponsors) to add a disclosure policy to their site to allow the readers to decide for themselves how to interpret the content.

The following is a quote from the disclosure policy web site.

Why disclose?

By disclosing the purpose of a blog, bloggers are letting readers know more about the information they’ll be reviewing. Bloggers retain the freedom to write original content, as well as select which advertisers they will represent in exchange for gifts or money. Any ethical concerns will remain where they’ve always been – on the individual level. Because it is a blogger’s freedom to select which topics will bring them payment, he/she remains responsible for his/her own reputation.